Is it any shock fashions are wrapping their wrists in mala beads, vogue designers are heading off to India for yoga retreats and there is a new line of lively put on that takes its title from the Sanskrit mantra om.
To the uninitiated, yoga is pretzel-like poses and a dim reminiscence of the Beatles visiting the Maharishi within the 1960s.
Gurmukh Kaur, the Heart for Dwelling’s white-turbaned founder, travels by limo — in a blaze of digital camera strobes — with one among her college students, singer Courtney Love.
What she does is kundalini yoga, Ms. Love informed a reporter protecting the bash for fashion-bible Girls’s Put on Every day. It is higher for me than Prozac — and the garments are good, too.
Ms. Love is hardly the one movie star singing the praises of yoga — or serving to to catapult the 5,000-year-old observe onto the leading edge.
Yoga Zone, a hip New York yoga studio with a half-hour present weekdays on cable’s Well being Community, has a complete catalog devoted to the enjoyment of yoga. Along with the predictable vary of videotapes, nonslip mats and meditation cushions, there are a number of pages of clothes and accessories.
Cotton-Lycra hipsters are the definitive Yoga Zone search for observe and past. Spaghetti-strap camisoles and halter tops with refined embroidered logos are available black, slate, garnet, moss inexperienced and different quiet however present colours.
Even the jewellery has a vogue angle: Pendant necklaces with the Chinese language image for readability or the Sanskrit image for om are crafted by the new vogue duo Me & Ro.